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Build-A-Bear Workshop BBW Business Segments

Q1 '27Q4 '26Q3 '26Q2 '26Q1 '26
Revenue by Business
Commercial$10.95M-19.3%$13.56M+51.6%$8.94M+3.6%$8.63M+13.2%$7.62M-20.0%
Direct To Consumer$113.47M-18.6%$139.46M+24.2%$112.27M-2.1%$114.64M-4.1%$119.59M-14.3%
International Franchising$856K-42.5%$1.49M+1.4%$1.47M+49.4%$983K-16.9%$1.18M-16.6%
Gross Profit by Business
Commercial$6.53M-5.4%$6.9M+42.9%$4.83M-7.3%$5.21M+13.0%$4.61M-13.0%
Direct To Consumer$73.13M-6.4%$78.14M+29.2%$60.49M-8.5%$66.08M-2.8%$68.02M-14.4%
International Franchising$215K-20.7%$271K-45.9%$501K+130%$218K-39.3%$359K-11.8%
Selling General And Administrative Expense Segmented by Business
Commercial$103K-84.5%$666K+547%$103K+6.2%$97K+1.0%$96K-81.5%
Direct To Consumer$36.08M-14.3%$42.12M+16.7%$36.08M+5.5%$34.18M-0.5%$34.35M-13.2%
International Franchising$0$0$0$0$0
Contribution Margin by Business
Commercial$6.43M+3.0%$6.24M+31.9%$4.73M-7.5%$5.11M+13.3%$4.51M-5.6%
Direct To Consumer$37.05M+2.9%$36.02M+47.6%$24.41M-23.5%$31.9M-5.2%$33.67M-15.5%
International Franchising$215K-20.7%$271K-45.9%$501K+130%$218K-39.3%$359K-11.8%
Cost of Goods Sold by Business
Commercial$4.42M-33.6%$6.66M+61.9%$4.11M+20.2%$3.42M+13.4%$3.01M-28.7%
Direct To Consumer$40.34M-34.2%$61.33M+18.4%$51.78M+6.6%$48.55M-5.9%$51.57M-14.1%
Revenue by Product
Commercial Product And Service$10.95M-19.3%$13.56M+51.6%$8.94M+3.6%$8.63M+13.2%$7.62M-20.0%
International Franchising$856K-42.5%$1.49M+1.4%$1.47M+49.4%$983K-16.9%$1.18M-16.6%
Retail$113.47M-18.6%$139.46M+24.2%$112.27M-2.1%$114.64M-4.1%$119.59M-14.3%
Cost of Goods Sold by Product
Commercial Product And Service$4.42M-33.6%$6.66M+61.9%$4.11M+20.2%$3.42M+13.4%$3.01M-28.7%
International Franchising$641K-47.4%$1.22M+25.8%$968K+26.5%$765K-7.2%$824K-18.5%
Retail$40.34M-34.2%$61.33M+18.4%$51.78M+6.6%$48.55M-5.9%$51.57M-14.1%
Revenue by Geography
Europe$14.34M-35.3%$22.14M+22.0%$18.14M+15.0%$15.78M+0.9%$15.63M-24.5%
North America$107.5M-17.4%$130.19M+26.8%$102.69M-4.1%$107.07M-3.8%$111.27M-13.1%
Other Geographic Region$3.44M+57.7%$2.18M+18.1%$1.85M+31.3%$1.41M-6.0%$1.5M-10.3%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.