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Build-A-Bear Workshop BBW Business Segments

TTM Q1 '27TTM Q4 '26TTM Q3 '26TTM Q2 '26TTM Q1 '26
Revenue by Business
Commercial$42.08M+27.4%$38.75M+23.5%$34.72M+17.4%$34.36M+27.1%$33.03M+33.7%
Direct To Consumer$479.83M+1.6%$485.96M+5.6%$485.99M+5.4%$483.23M+6.9%$472.05M+4.4%
International Franchising$4.8M-4.0%$5.12M+9.2%$5.05M+9.1%$4.93M+11.7%$5M+20.4%
Gross Profit by Business
Commercial$23.47M+22.9%$21.55M+20.1%$19.95M+24.8%$20.03M+39.1%$19.11M+42.1%
Direct To Consumer$277.84M+5.8%$272.73M+7.7%$274.03M+16.1%$272.93M+14.2%$262.69M+7.0%
International Franchising$1.21M-21.9%$1.35M-6.6%$1.49M+1.2%$1.33M-14.8%$1.54M-0.5%
Selling General And Administrative Expense Segmented by Business
Commercial$969K-9.3%$962K-17.6%$814K-51.4%$908K-63.7%$1.07M-67.4%
Direct To Consumer$148.46M+7.8%$146.73M+9.4%$144.2M+14.1%$140.12M+10.9%$137.66M+8.8%
International Franchising$0$0$0$0$0
Contribution Margin by Business
Commercial$22.5M+24.8%$20.59M+22.7%$19.14M+33.8%$19.12M+60.7%$18.04M+77.3%
Direct To Consumer$129.38M+3.5%$126M+5.8%$129.83M+18.5%$132.8M+17.9%$125.03M+5.2%
International Franchising$1.21M-21.9%$1.35M-6.6%$1.49M+1.2%$1.33M-14.8%$1.54M-0.5%
Cost of Goods Sold by Business
Commercial$18.6M+33.6%$17.2M+28.0%$14.77M+20.8%$14.33M+23.7%$13.92M+20.0%
Direct To Consumer$202M-3.5%$213.23M+2.9%$211.96M+6.6%$210.3M+4.9%$209.36M+2.4%
Revenue by Product
Commercial Product And Service$42.08M+27.4%$38.75M+23.5%$34.72M+17.4%$34.36M+27.1%$33.03M+33.6%
International Franchising$4.8M-4.0%$5.12M+9.2%$5.05M+9.1%$4.93M+11.7%$5M+20.5%
Retail$479.83M+1.6%$485.96M+5.6%$485.99M+5.4%$483.23M+6.9%$472.05M+4.4%
Cost of Goods Sold by Product
Commercial Product And Service$18.6M+33.6%$17.2M+28.0%$14.77M+15.0%$14.33M+20.9%$13.92M+23.6%
International Franchising$3.59M+4.0%$3.78M+16.3%$3.57M+18.5%$3.61M+33.1%$3.45M+35.6%
Retail$202M-3.5%$213.23M+2.9%$211.96M+2.0%$210.3M+2.5%$209.36M+2.0%
Revenue by Geography
Europe$70.4M+6.0%$71.69M+9.9%$70.24M+10.0%$68.17M+12.1%$66.41M+14.6%
North America$447.44M+2.4%$451.22M+6.1%$449.12M+5.5%$447.26M+6.9%$436.96M+4.3%
Other Geographic Region$8.87M+32.4%$6.93M+14.8%$6.41M+12.3%$7.08M+65.1%$6.7M+66.1%

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Questions, answered.

How does Build-A-Bear Workshop break its business down?
Build-A-Bear Workshop (BBW) reports revenue by business across 3 parts — Commercial, Direct To Consumer and International Franchising. Each is extracted from the segment footnotes and tracked over time.
Where does Build-A-Bear Workshop's segment data come from?
Segment breakdowns are pulled from the segment footnotes in Build-A-Bear Workshop's SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.