What is C&F Financial's sales & marketing?

C&F Financial (CFFI) reported sales & marketing of $547K in Q1 2026.

How has C&F Financial's sales & marketing changed year-over-year?

C&F Financial's sales & marketing increased by 3.4% year-over-year, from $529K to $547K.

What is the long-term trend for C&F Financial's sales & marketing?

Over 4 years (2021 to 2025), C&F Financial's sales & marketing has grown at a 11.6% compound annual growth rate (CAGR), from $1.52M to $2.36M.

What does sales & marketing mean?

Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.

C&F Financial CFFI Sales & Marketing

Sales & Marketing at other companies

JPMorgan ChaseJPM

$1.6B+23.0%

Bank of AmericaBAC

$533M+5.3%

Wells Fargo & CompanyWFC

$369M+104%

Truist FinancialTFC

$79M+5.3%

Citizens Financial Services, Inc.CZFS

$278.5K-5.4%

Blue Ridge BanksharesBRBS

$765K+301%

Segments

By segment

See full

Community Banking$420K+9.4%

Mortgage Banking$112K-20.0%

Consumer Finance$15K+200%

Other financials

Income statement

See full

Revenue$36.3M+11.3%

Net income$6.7M+25.7%

EPS (diluted)$2.08+25.3%

Balance sheet

See full

Cash & equivalents$77.4M+1.9%

Total debt$20.0M-44.3%

Total equity$265.5M+13.1%

Total assets$2.8B+7.7%

Cash flow

See full

Operating cash flow-$7.6M-336%

CapEx$322.0K+20.6%

Free cash flow-$7.9M-368%

Valuation

See full

Market cap$260.35M+29.2%

Enterprise value$202.92M+23.8%

P/E9.2×+1.0×

P/S1.8×+0.3×

Profitability

See full

Net margin19.5%+2.7pp

FCF margin7.8%-19.9pp

Returns & leverage

See full

Return on equity11.3%+1.6pp

Debt / equity0.1×-0.1×

Where this comes from

Reported directly by C&F Financial in its filing.

Tagged under the XBRL concept us-gaap:MarketingAndAdvertisingExpense.

The official record: C&F Financial’s 10-Q, filed May 11, 2026, on SEC EDGAR. View the filing →

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Questions, answered.

What is C&F Financial's sales & marketing?: C&F Financial (CFFI) reported sales & marketing of $547K in Q1 2026.
How has C&F Financial's sales & marketing changed year-over-year?: C&F Financial's sales & marketing increased by 3.4% year-over-year, from $529K to $547K.
What is the long-term trend for C&F Financial's sales & marketing?: Over 4 years (2021 to 2025), C&F Financial's sales & marketing has grown at a 11.6% compound annual growth rate (CAGR), from $1.52M to $2.36M.
What does sales & marketing mean?: Costs of selling products and services including sales force compensation, commissions, marketing campaigns, trade shows, and customer acquisition expenses.