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Porch Group, Inc. PRCH Business Segments

Q1 '26Q4 '25Q3 '25Q2 '25Q1 '25
Revenue by Business
Consumer Services$15.14M+2.9%$16.64M+2.1%$19.37M+8.8%$17.65M-6.4%$14.72M-9.1%
Insurance Services$74.67M+49.9%$75.69M+96.7%$73.85M+98.8%$67.39M+97.7%$49.81M+5.2%
Reciprocal Segment$51.28M+28.4%$53.18M+44.9%$51.94M+5.7%$55.41M+13.7%$39.94M-15.9%
Software & Data$21.93M-0.3%$22.29M+2.6%$24.64M+6.5%$24.01M+3.6%$22M+4.1%
Gross Profit by Business
Consumer Services$13.17M+7.7%$14.17M+7.8%$16.61M+22.9%$15.24M+1.1%$12.23M-3.3%
Insurance Services$63.78M+50.7%$65.14M+92.9%$62.25M+544%$57.86M+296%$42.33M+92.8%
Reciprocal Segment$36.3M+165%$43.41M+23.2%$40.43M+28.6%$31.51M+255%$13.69M+1,442%
Software & Data$16.53M+0.2%$14.41M-5.9%$18.16M+4.9%$18.17M+4.8%$16.49M+6.5%
Cost of revenue by Business
Consumer Services$1.97M-20.8%$2.47M-21.6%$2.76M-35.6%$2.41M-36.3%$2.49M-29.5%
Insurance Services$10.89M+45.5%$10.54M+124%$11.6M-57.8%$9.53M-51.0%$7.48M-70.6%
Reciprocal Segment$14.99M-42.9%$9.76M+567%$11.51M-35.0%$23.9M-65.4%$26.25M-43.7%
Software & Data$5.4M-1.9%$7.88M+22.7%$6.48M+11.2%$5.85M0.0%$5.51M-2.6%
Other by Business
Consumer Services$77K-8.3%$84K
Insurance Services-$4K-105%$75K
Software & Data$119K+1,388%$8K
Non-Operating Interest Income (Expense) on Intercompany Surplus Notes by Business
Consumer Services$0$0$0$0$0
Insurance Services$3.5M-4.7%$3.67M$3.76M$3.89M$3.67M
Reciprocal Segment-$3.5M+4.7%-$3.67M-$3.76M-$3.89M-$3.67M
Software & Data$0$0$0$0$0
Sales & Marketing by Business
Consumer Services$10.25M+4.6%$10.03M+22.0%$11.64M+74.2%$10.47M-1.4%$9.8M+17.0%
Insurance Services$35.66M+130%$35.56M+186%$35.72M+196%$37.03M+207%$15.53M-3.1%
Reciprocal Segment$7.07M-4.6%$4.93M-38.2%$4.9M-38.8%$3.64M-61.5%$7.41M-42.1%
Software & Data$8.57M-6.6%$8.79M-8.5%$9.83M-3.0%$9.23M-11.3%$9.17M-8.3%
Product and technology by Business
Consumer Services$626K-44.7%$1.16M-0.9%$1.22M+9.7%$1.07M+1.4%$1.13M+22.0%
Insurance Services$2.75M+12.4%$2.78M+2,383%$2.58M+7,497%$2.54M+2,852%$2.45M+577%
Reciprocal Segment$765K-32.6%$707K-62.0%$587K-69.7%$558K-70.7%$1.14M-22.7%
Software & Data$4.75M+10.7%$4.77M+36.1%$4.86M+11.6%$4.63M+0.9%$4.29M+1.7%
Adjusted EBITDA (Loss) by Business
Consumer Services-$6K+99.1%$1.01M-56.2%$2.49M-35.3%$1.96M+69.9%-$670K-145%
Insurance Services$27.49M+6.5%$28.97M+31.4%$25.3M+1,951%$19.66M+412%$25.81M+273%
Software & Data$4.57M-0.1%$3.66M-12.2%$5.13M+2.3%$5.54M+37.3%$4.57M+79.0%
Other gains and losses by Business
Consumer Services$0$0$0-$65K-130%$0
Insurance Services-$1.97M-49.1%-$1.99M-47.2%-$1.48M+1.9%-$84K+95.0%-$1.32M+19.7%
Software & Data$0$0$0$0$0
G&A by Business
Consumer Services$3.62M+9.7%$829K$2.48M-30.7%$3.09M+33.1%$3.3M-8.3%
Insurance Services$4.43M+1.1%$5.1M+197%$5.15M+191%$5.31M+212%$4.38M+166%
Reciprocal Segment$19.09M+151%$20.64M+418%$20.73M+954%$19.85M+1,142%$7.6M+237%
Software & Data$1.84M-26.8%$1.05M-45.4%$2.56M-21.0%$2.62M-23.1%$2.51M-44.7%
Total stock-based compensation expense by Business
Consumer Services$408K+5.2%$488K+24.2%$422K-21.7%$437K-22.1%$388K-22.4%
Insurance Services$977K+43.9%$1.54M+703%$1.18M+335%$1.04M+165%$679K+98.0%
Software & Data$541K-2.7%$360K-51.0%$593K-50.3%$897K-29.4%$556K-48.1%
D&A by Business
Consumer Services$851K-3.8%$889K-0.6%$808K-10.2%$840K-8.4%$885K-18.9%
Insurance Services$109K+19.8%$107K-89.0%$84K-91.5%$85K-91.4%$91K-90.8%
Software & Data$2.53M-27.3%$4.75M+11.5%$3.41M-6.6%$2.95M-22.3%$3.48M-8.3%
Goodwill by Business
Consumer Services$34.54M0.0%$34.5M$34.54M$34.54M$34.54M
Software & Data$157.36M0.0%$157.4M$157.36M$157.36M$157.36M
Change in fair value of contingent consideration by Business
Consumer Services$13K-53.6%$80K-97.6%$8K-94.4%$28K+120%
Insurance Services$0$0$0$0$0
Software & Data$0$0$0$0$0+100%
Revenue from external customers by Product
Recurring$105.4M+31.5%$107.01M+55.3%$107.27M+53.8%$99.88M+50.0%$80.14M+2.5%
Transactional$6.34M-0.7%$7.6M0.0%$10.58M+27.3%$9.17M-3.5%$6.39M-1.3%
Revenue not from contract with customer by Product
Insurance carrier$19.6M-70.1%$95.4M+63.9%$69.2M+7.6%$72.9M+15.2%$65.6M-11.2%
Recurring$8.7M+6.1%$9M-30.8%$8.7M-5.4%$8.3M-9.8%$8.2M-13.7%

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Questions, answered.

How does Porch Group, Inc. break its business down?
Porch Group, Inc. (PRCH) reports revenue by business across 4 parts — Consumer Services, Insurance Services, Reciprocal Segment and Software & Data. Each is extracted from the segment footnotes and tracked over time.
Where does Porch Group, Inc.'s segment data come from?
Segment breakdowns are pulled from the segment footnotes in Porch Group, Inc.'s SEC filings (the XBRL dimensional tags), so every line ties back to a reported figure. Switch between quarterly, annual, and TTM, or open any segment for its full history.